England We live in a modern world where men and women, in most ways, are viewed as equal. But there has always been a level of competition between men and women, and this goes beyond having a good social life or an excellent economic position in society. The man of "today" is much different than he was decades ago. Now, men care about the way we look and the way we dress.
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While using her feminist background, Bordo compares and contrasts the aspects of how men and women are portrayed in the public eye. She claims that there has been a paradigm shift the media with the theory that not just women are being objectified in the public eye, but also men too. Since the mids, with the introduction of Calvin Klein commercials, men have started to become more dehumanized and regarded as sex symbols.
In a similar fashion to how Bordo describes gender, race plays a similar role in the media. People of all different ethnicities and cultures are being categorized into an oversimplified and usually unfair image by the media over basic characteristics.
For example in the animated television show The Simpsons, creator and writer Matt Groening uses satire as a means of addressing these stereotypes of gender and race through exaggeration of certain distinguishable traits and personalities of characters. Like a model in a Calvin Klein poster, Bart is constantly offering himself up to the gaze of those around him.
Instead of monitoring hi After twenty five seasons, The Simpsons continues to be an influential show. With animation as a medium, the writers use satire to point out the stereotypes the media generates. In some instances, they take a stereotype and push it to the extreme, like Apu and his eight children, and other times they go against the social norms, like Lisa being a strong independent woman.
Through this the viewers are reminded just how much say the media has in their perception of others and how they are constantly making judgments of any entire group of people based on the characteristics of some.
I do not think that stereotypes will ever cease to exist, but I do believe that it is important we, at the very least, are aware of what they are.
Analysis of Susan Bordo´s Beauty (Re)discovers the Male Body
She explains that the female body was completely normal for people to look at while on the other hand showing a naked male body was considered a taboo that most people were afraid to break. She truly portrays the changes from traditional to modern views of male modeling by society. The Abercrombie and Fitch advertisement is the more traditional of the two. I believe that it conveys all of the types of examples and traits that a traditional male model demonstrates. On the other hand, the second This chapter explains her thoughts on the use of the male body in advertising.
THE MALE BODY
For example, after talking about the Gucci ad for some length, she dives into a personal story about how she wanted one of her lovers to strip for her but was to embarrassed to ask him. She relates this personal anecdote back to the idea of cultural models and accepted behavior of the sexes. Bordo never allots an entire section to the topic of homosexuality, but rather sprinkles it throughout the essay: she starts off the essay by addressing homosexuality she even admits to a slight infatuation with Anne Heche! If Bordo had written page after page about the subtle and sometimes not-so-subtle homosexual subtexts in advertising, the reader would have been bored out of their mind.
Analysis of Susan Bordo's The Male Body Essay